More than likes. Social media with purpose
Driving engagement and inspiring action
The right balance of entertainment, emotion, and action.
Who doesn’t love a good pun?
After creating these free valentines (or “talon-tines”) to promote an event, multiple similar organizations followed suit and created their own versions the following year.
Early birds & night owls
I launched a nonprofit’s first-ever livestream to raise funds for their bird hospital. From sunup to sundown - a full 12-hours of content!
Scripted, filmed, and edited videos for pre-recorded content.
Planned and managed the schedule of live events throughout the stream.
Operated equipment and monitored online activity for the full 12 hours.
Results
Raised $175K in donations, exceeding the campaign’s original goal and accounting for the majority of the funds raised across all College of Veterinary Medicine departments.
Invited to speak at the Association of Veterinary Advancement Professionals Conference:
E-communications in Stewarding and Annual Giving
Communicating Science: Using Social Media to Tell Your Stories
Created, led, and presented a webinar on social media best practices for wildlife rehabilitation professionals through the University of Minnesota’s Raptor Academy.
Topics included:
Strategies for selecting the right social media platforms based on organizational needs and capacity.
Creating goals and guidelines for long term success and brand consistency.
Key metrics and how to gauge performance for those unfamiliar with social media reporting.
Blending scientific accuracy with emotion to create a compelling story that connects with audiences.
Tackling difficult conversations inherent to the wildlife rehabilitation sector with honesty and compassion.
Glassdoor branding that overperforms
Managed a company’s branded Glassdoor page, adding visual and written content to engage job seekers that led to more views, more clicks, and more hires.
